Community branding workshops in Laurel set for March 1-3

LAUREL – Laurel wants to be branded.

The town of Laurel has hired Arnett Muldrow & Associates to conduct a branding and marketing initiative for the Laurel community and its historic downtown.

The purpose is to create a consistent image package for Laurel and its partners to use to continue to build local pride, recruit investment to the community and market the town to visitors, according to a release from Laurel Town Manager Jamie Smith.

The marketing and branding resource visit for Laurel will begin on Tuesday, March 1 with a series of round table meetings with various stakeholder groups.

If you are a representative for one of the interests or groups identified below, feel free to participate in a roundtable discussion at the specified time.

The public is invited to share their thoughts on the marketing image at Laurel Town Hall at 6 p.m. that evening.

Tuesday March 1

2 p.m.: Roundtable One- Downtown Redevelopment

3 p.m.: Roundtable Two- Town Leaders & Staff

4 p.m.: Roundtable Three- Civic Organizations

6 p.m.: Public Meeting

Wednesday March 2

10 a.m.: Roundtable Four – Merchants

The intensive roundtable process is designed to immerse the project team in the community and to provide a marketing and branding plan in a very short time frame. The project team will work on design concepts that will be presented to the public at town hall on Thursday, March 3 at 6 p.m.

The Sussex County Post delivers news from Georgetown and southern Delaware. Follow @SussexPost on Twitter.

You are encouraged to leave relevant comments but engaging in personal attacks, threats, online bullying or commercial spam will not be allowed. All comments should remain within the bounds of fair play and civility. (You can disagree with others courteously, without being disagreeable.) Feel free to express yourself but keep an open mind toward finding value in what others say. To report abuse or spam, click the X in the upper right corner of the comment box.