Georgetown Little Caesars adding mobile self-service through Pizza Portal

With scissors in hand, Georgetown Little Caesars co-owner Carla Johnson prepares to snip the ribbon Thursday morning at the Greater Georgetown Chamber of Commerce grand opening celebration.

GEORGETOWN – About seven months ago, Little Caesars – home of the HOT-N-READY® pizza – staked its franchise claim in Georgetown.

In early August, Carla and Rick Johnson, co-owners of the Little Caesars on East Market Street, plan to enhance customer service that reduces the waiting game with a mobile service breakthrough coined Pizza Portal.

Customers simply place an order and pre-pay through the Little Caesars mobile app, which notifies the customer when the order is ready.

When the customer arrives at the store, they bypass the regular customer service line, go to Pizza Portal and input a 3-digit code or scan a QR code. That code opens the door to a specified compartment with that customer’s order. The customer takes their hot, fresh order – prepared by the restaurant staff – and is out the door.

It’s as easy as saying, “Pizza, Pizza.”

“You can go to littlecaesars.com or you can download the app on your phone,” said Ms. Johnson. “You place your order, pay for it (online), come in and just put in the code.”

Say extra CHEESE! Mike Fox snaps a selfie with the Little Caesar mascot and others at the grand opening celebration.

It’s billed as the first heated, self-service mobile order pick-up station in the quick-service restaurant industry.

Mr. Johnson says Pizza Portal will meet a growing demand for quick service at their Georgetown restaurant.

“You don’t have to walk in line,” he said. “Hopefully, it’s going to help with the chicken plant. They can go right online and order it ahead. That’s why we are getting it. The workers at the plants, they can come in and get their pizzas and leave. They’ve only got a little time. That’s what we’ve been finding out here. They come in and they need it now!”

Nestled next to Dollar General in a mini-shopping strip, Little Caesars is within walking distance of the Georgetown Little League and a short drive from many other businesses and facilities, including the Perdue Farms poultry plant, Sports at the Beach and the planned Sandhill Fields slated to open in September 2019.

“We’ve been working with the Georgetown Little League,” said Mr. Johnson.

Georgetown Little Caesars co-owner Carla Johnson, left, and Greater Georgetown Chamber of Commerce President Donna Koskey flank Little Caesar, the Little Caesars mascot at the July 26 grand opening celebration.

The Johnsons, who reside in Seaford, opened the Georgetown Little Caesars in late December 2017 at its 432 E. Market Street, Suite 103 location.

The Greater Georgetown Chamber of Commerce hosted an official grand opening/welcome celebration Thursday.

“We’re glad to have you guys,” said Greater Georgetown Chamber of Commerce Director of Operations Kevin Thompson.

Mr. Johnson is employed as a service man with Delaware Electric Cooperative. Ms. Johnson was Director of Operations for many years for McDonald’s restaurants in the area.

“We decided to try our own business. We came to Georgetown – we live in Seaford- and they already had a Little Caesars in Seaford,” said Mr. Johnson. “We looked around, trying to figure out what was best. We just thought this was the best spot for it, more in town, around the residents and the community.”

The Pizza Portal installation will entail some in-store modifications. It should be up and running in early August. “We’re doing training on the Aug. 1, and construction is going to happen on the first (Aug. 1),” said Ms. Johnson. “All of the marketing materials I sent out for the beginning of August is about the (Pizza) Portal.”

“Our construction starts Aug. 1, so it should be ready within a week,” said Mr. Johnson.

Georgetown’s Little Caesars is a franchise in Detroit-based pizza chain founded in 1959 by Mike Ilitch and his wife Marian Ilitch.

News Editor Glenn Rolfe can be reached at grolfe@newszap.com

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