‘Cluck, Pluck and Luck’ public screening Wednesday in Ocean View

post pan sizing up the task

The now-retired Giant Fry Pan, for decades the iconic symbol of the Delmarva Chicken Festival, was included in filming for the Delmarva chicken industry documentary – Cluck, Pluck and Luck.

OCEAN VIEW – Ocean View, home of poultry pioneer Cecile Steele and where Delmarva’s broiler industry was hatched, is one of three venues for screenings of a documentary on the region’s chicken industry.

“Cluck, Pluck and Luck: The Improbable Early History of Delmarva’s Chicken Industry” will be shown in a public screening Wednesday, Aug. 12 at Mariner’s Bethel United Methodist Church.

Documentary show time is 7 p.m.

post woodys diner

Woody’s Diner (now Doyle’s Restaurant) in Selbyville is featured in the chicken industry documentary Cluck, Pluck and Luck for its historic role as a meeting place in the formation of the Eastern Shore Poultry Grower’s Exchange.

Produced and directed by Michael Oates with 302 Stories, Inc., the 66-minute documentary will also be shown Thursday, Aug. 13 at 7 p.m. in the Wicomico Room, Guerrieri University Center, Salisbury University, and Saturday, Aug. 15 at Milford’s Riverfront Theatre, S. Walnut Street, Milford Saturday, starting at 1:30 p.m.

Mr. Oates will be available for questions at all three screenings.

“Cluck, Pluck, and Luck” takes viewers from a time when the Delmarva Peninsula south of Dover was isolated and most residents relied on subsistence farming to a time when chickens accounted for a multi-billion dollar industry.

Delmarva’s broiler industry was hatched in 1923 when Ms. Steele accidently received 500 chickens instead of 50 she ordered. She sold them as meat several months later at substantial profit.

The broiler industry was born and the rest is history.

According to Mr. Oates, what differentiates the broiler industry from other American industries is that “its growth and success were not driven by captains of industry, but by the hard work and shared values of anonymous subsistence farmers, African Americans, and immigrant Jewish businessmen.”

Throughout the film, viewers learn about chicken smuggling and World War II blockades, the formation of the Eastern Shore Poultry Grower’s Exchange, new chicken house architecture after Hurricane Hazel, and the rise of Perdue.

The film is funded by the Delaware Humanities Forum, Delmarva Poultry Industry, Inc. and the generosity of its members, and Berkana, Center for Media and Education, Inc.

302 Stories, Inc. is an independent digital media storyteller for the people, communities, and organizations of Delaware and the Delmarva Peninsula.

Since 1999, Berkana, Center for Media and Education, Inc., a 501(c) (3) non-profit, has supported media and educational projects in Delaware that profile and examine environmental and social issues important to Delawareans and the larger regional population.

The Sussex County Post delivers news from Georgetown and southern Delaware. Follow @SussexPost on Twitter.

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